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Research papers

The bridge between market research and competitive intelligence

This paper gives an overview of some approaches of competitive intelligence followed by the description of a Competitive Intelligence Tracking System (CITS) as implemented in various French industrial groups. A precise presentation of the different...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Francis Jakobiak
March 1, 1999
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Citation

Jakobiak, F. (1999a, March 01). The bridge between market research and competitive intelligence. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-bridge-between-market-research-and-competitive-intelligence